WORK
Illustration & Visual Worlds
Conceptual illustrations, character-driven imagery, and narrative compositions. Created through a combination of digital illustration, AI-assisted visual exploration, and hand-drawn elements.
Tools: Adobe Photoshop, Illustrator, Indesign, Midjourney, Topaz and mixed media.
Brand & Identity Systems
Concept-driven brand identities, visual systems, and narrative frameworks. Developed through strategic thinking, visual language, and cohesive brand direction across digital and physical touchpoints. Digital experiences, editorial and pitch materials, illustrated brand worlds, physical artifacts, and audiovisual brand storytelling.
Tools: Adobe Photoshop, Illustrator, InDesign, Midjourney, and AI-assisted workflows.
Centro Interactivo Tenochtitlán
Dream Print | Home Remodeling Inc.
Identity · Illustration · Cultural Narrative · Visual Systems · Applications
Identity · Narrative · Illustration · Tone of Voice · Applications
Old Brooklyn Deli & Bar
Sefirat Haomer Art Book
Editorial art book · narrative system · cultural publishing
Editorial art book · narrative system · cultural publishing
Restaurant concept · spatial identity · narrative-driven branding
Video & Motion Direction
Narrative-driven audiovisual direction focused on mood, rhythm, and visual storytelling. Projects range from music videos and experimental film to branded motion pieces, blending live action, archival material, and Al-assisted workflows.
Tools: Premiere Pro, Logic Pro, Runway, Midjourney, archival footage, sound design, and mixed media.
Editorial art book · narrative system · cultural publishing
Narrative & Content Writing
With a background in Creative Writing and English Literature, I develop clear, intentional, and narrative-driven writing across editorial pieces, website copy, product descriptions, brand voice, and content strategy for digital and creative projects. My work bridges storytelling and structure, ensuring language serves both meaning and function.
Editorial art book · narrative system · cultural publishing
Editorial Writing
Website Copy
Cultural reporting, opinion pieces, and narrative journalism published in international media, exploring identity, culture, and contemporary social issues.
Short, clear, and user-centered digital language for websites, products, social media, and interfaces. Includes the creation of simple, functional landing pages.
Brand Narrative & Voice
Brand narrative and voice development, including slogans, messaging systems, and tone definition—shaping how brands speak, connect, and remain consistent across platforms, campaigns, and touchpoints.
UX Writing
User-centered microcopy and interface language designed to guide users, reduce friction, and improve clarity across digital experiences, supporting intuitive navigation and functional design.
Personal Projects
Editorial art book · narrative system · cultural publishing
Ziburta
Ziburta is an ongoing personal creative practice combining music production, visual direction, and performance as a unified narrative system. I lead the project’s conceptual development, musical composition, visual identity, video direction, and live performance design—treating sound, image, and staging as interconnected elements of a single creative language.
Ladynsomniac
Personal writing, visual diaries, and intimate observations exploring identity, memory, desire, and the subconscious. Ladynsomniac is a space for unfiltered narrative, imagery, and thought experiments beyond commercial constraints.
Artificially Jewish
A visual research project using AI-generated imagery to reinterpret Jewish history, biblical narratives, and Talmudic stories. Artificially Jewish explores memory, myth, and tradition through speculative visuals that bridge ancient texts and contemporary image-making.